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Interested in what I’ve learned from working with some amazing second time founders? I write about building startups, product strategy, and life.

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"I’m a second-time founder. Why is ideation so hard?” After building your first startup, you may expect (hope?) that things will be...

3 min read

Photo by National Cancer Institute on Unsplash A health tech founder recently asked me: “should I prioritize appealing to institutional...

2 min read

You need an idea, a team, and money to build a startup. The idea and team usually come first (more about them another time). Then, to get...

3 min read

I recently wrote about the difference between selling and learning when engaging customers, and mentioned that learning is affected by...

7 min read

When you engage potential customers, are you selling, or learning? Getting to know your potential customers is essential for any startup....

4 min read